Top Most Viewed Categories on CAM4
As a data analyst deeply entrenched in the adult entertainment industry, I’ve had the privilege of dissecting viewer behavior across various camming platforms. Recently, we delved into fresh performance data from CAM4, one of the longest-running live cam platforms. What emerged was a fascinating look at what truly captivates viewers in 2025.
Armed with room counts, viewer volumes, and viewer density metrics, let me guide you through the top-viewed categories that dominate CAM4—and why they continue to draw the crowds.
Top 10 Most Viewed Categories on CAM4 (2025)
| Rank | Category | Total Views |
|---|---|---|
| 1 | amateur | 38,689 |
| 2 | masturbation | 38,528 |
| 3 | ass | 31,149 |
| 4 | cum | 30,164 |
| 5 | anal | 26,054 |
| 6 | C2C | 23,788 |
| 7 | hairy | 23,509 |
| 8 | couple | 22,937 |
| 9 | toy | 22,578 |
| 10 | squirt | 21,323 |
1. Amateur – Authenticity Sells
Total Rooms: 1,963
Total Viewers: 38,689
Average Viewers per Room: 20
Coming in strong is the Amateur category—clocking in nearly the same viewership as Masturbation but with fewer active rooms. This translates into an impressive average of 20 viewers per room, signaling strong demand.
Today’s cam viewers crave authenticity. They want to feel like they’re peeking into real lives, experiencing raw, unfiltered pleasure. Amateur performers deliver exactly that—relatable personalities, unscripted moments, and an often charming awkwardness that feels genuine.
The data backs this up: fewer rooms, higher engagement. For models wondering where to invest their energy, “Amateur” isn’t just a trend; it’s a lucrative niche.
2. Masturbation – The Timeless King of Camming Content
Total Rooms: 2,732
Total Viewers: 38,528
Average Viewers per Room: 14
Masturbation as a camming category is nothing short of a juggernaut. Topping our data both in terms of active rooms and raw viewer numbers, it proves that solo erotic performance remains the bread and butter of live adult entertainment.
Why the popularity? Masturbation shows allow models to engage intimately with their audience while maintaining full control over the performance. It’s interactive, customizable, and carries a voyeuristic thrill that continues to resonate with audiences worldwide.
3. Ass – The Fetish that Never Fades
Total Rooms: 2,055
Total Viewers: 31,149
Average Viewers per Room: 15
The allure of a well-presented derriere remains strong. “Ass” as a tag consistently draws significant traffic, racking up 31,149 viewers across 2,055 rooms.
This fetish-centric category benefits from universal appeal—regardless of gender, body type, or region. It’s a visual-focused niche where performers can tease, twerk, and tantalize, often combining it with oil shows, close-up cam angles, and interactive toy play for maximum impact.
4. Cum – The Climax of Viewer Demand
Total Rooms: 2,095
Total Viewers: 30,164
Average Viewers per Room: 14
The Cum category represents the ultimate payoff for viewers—a promise of release. Naturally, this tag commands both high room counts and loyal viewership.
Interestingly, despite similar room volumes as Masturbation and Ass, the Cum tag maintains steady engagement with an average of 14 viewers per room. Its appeal lies in both anticipation and reward, especially in private shows or tip-driven performances where viewers feel instrumental in driving the show to climax.
5. C2C (Cam-to-Cam) – Rising Demand for Interaction
Total Rooms: 1,928
Total Viewers: 23,788
Average Viewers per Room: 12
While not as large as the categories above, C2C deserves a spot for one crucial reason: viewer participation.
Cam-to-cam shows flip the dynamic, giving viewers a chance to be seen as much as they see. The intimate, mutual exposure attracts a more invested crowd, driving tips and private session demand.
For models looking to build deeper fan connections and encourage loyalty, tapping into the C2C market is a strategic move. It’s also a differentiator in an industry where one-way performances dominate.
6. Anal
Coming in fifth, Anal content gathers 26,054 viewers. Known for its intensity, this category continues to be a massive draw for adventurous viewers.
7. Hairy
Surprisingly popular, the Hairy category pulls 23,509 viewers. Natural and niche, this tag proves there’s a loyal audience for every preference.
8. Couple
With 22,937 viewers, Couple shows stay a favorite. Watching chemistry unfold live between real couples adds an extra layer of excitement.
9. Toy
Toy shows rack up 22,578 viewers. From vibrators to interactive toys, this tag is all about creative and playful performances.
10. Squirt
Rounding out the top 10, Squirt shows bring in 21,323 viewers. It’s intense, it’s raw, and it never fails to fascinate the audience.
The Power of Viewers-Per-Room: A Deeper Look
While total viewers matter, savvy models and studios should also examine Viewers-Per-Room (VPR)—a key metric indicating competition versus demand.
Here’s why:
- Amateur shines with a VPR of 20, suggesting fewer performers are splitting a large viewer pie.
- Ass and Masturbation hover at 15 and 14, offering solid engagement.
- Categories with fewer rooms but higher VPR represent untapped opportunities—niches where demand outpaces performer supply.
Understanding these nuances allows performers to pivot their content strategy, either diving into mainstream categories or exploring high-VPR niches where earning potential skyrockets.
What This Means for Models and Studios
The adult cam industry is data-driven at its core. Viewer habits shift, tags trend, but certain truths remain:
✅ Solo performances rule—especially when wrapped in authenticity.
✅ Niche fetishes thrive when consistently delivered with quality.
✅ Interactive categories like C2C signal where the industry is heading—more connection, more participation.
For newcomers and veterans alike, aligning your content strategy with these data-backed trends can significantly improve traffic, tips, and private show bookings.
Final Thoughts
CAM4’s top-performing tags give us a clear window into what today’s viewers crave: a blend of intimacy, authenticity, and fetish-driven thrills.
For performers willing to analyze and adapt, there’s ample opportunity to carve out lucrative spaces within these categories. Whether you’re stroking solo in Masturbation, baring it all in Ass shows, or fostering connections in C2C—understanding the data is your first step toward camming success.
After all, in this industry, knowledge isn’t just power—it’s profit.
